06.03.2024

Tackling greenwashing: The Directive to Empower Consumers for the Green Transition and the Green Claims Directive

To combat greenwashing, the Directive aims to ensure that green claims are reliable and verifiable across the EU, enabling consumers to make informed and sustainable purchasing decisions. It targets, among others, generic environmental claims such as “eco-friendly”, “green” or “climate neutral”. The session will examine the proposed Directive in much more detail and discuss its implications for stakeholders in the textile sector.